Modern Woodsmen (campaign)
Cockpit USA Fall/Winter Knitwear
THEME:
The “Modern Gamesmen” Is an urban and suburban working man. Although this man lives incivilized society, he yearns for weekend excursions to the wilderness for hunting, fishing, hiking, and other “manly” activities.Because this is only a minor getaway from his daily life, this man needs a wardrobe that can easily transition between an working atmosphere and a wilderness activity.
LINE:
Hearty Knits – Earth tones – Sophisticated detailing – Military influences.
CREATIVE:
– Showcases highly detail images of the knit patterns
– Highlights details and craftsmanship
– Show full image of garment
– Set in Wilderness atmosphere