Aurel Schmidt x Opening Ceremony 2010

Aurel Schmidt x Opening Ceremony 2010

Spring/Summer T-shirt Collection |

merging from the small-town of Kamloops, British Columbia, artist Aurel Schmidt has created a collection of lettered graphics for Opening Ceremony, culmanting in an 11-shirt release (one for each letter of Opening Ceremony). Each shirt references many everyday elements from donuts and bananas to bacon, lighters and cigarette butts. The graphics are printed on custom vintage t-shirts with pre-distressed qualities. A contest is currently going on via Opening Ceremony. The shirts retail for $60 USD

via(Hypebeast

315 OXFORD STREET – LONDON – PROMO TEASER

PULL & BEAR - 315 OXFORD ST. - LONDON - PROMO TEASER

thanks Patrick and Arek !!


Pull & Bear’s 315 Oxford Street teaser positions the brand’s new UK flagship store as a destination for style-savvy young shoppers. Creative director Liam Gleeson (Hidden Agency) teamed with director Lauren Mary Davis to produce a short film shot on London streets in the run‑up to the store’s launch. Models Josh Beech, Karen Overton and Luke Worrall are seen weaving through urban backdrops, hinting at the energy the brand wants to bring to Oxford Street. The teaser invites viewers to the September 16, 2009 launch party celebrating the new store . The film’s visuals are matched with the atmospheric track “Duck, Hush and Be Still” by Veto, reinforcing the cool, underground feel . Promonews later noted that the promo marked the flagship launch and highlighted Veto’s sound as a key element of its fashion-forward tone 

via(youtube)

»THE YOUTH SPIRIT«

»THE YOUTH SPIRIT« DIRECTED BY JAMIE LUCA FOR 160G / FEAT. PAVEL PISOTSKI

»THE YOUTH SPIRIT« DIRECTED BY JAMIE LUCA FOR 160G / FEAT. PAVEL PISOTSKI (via ROPtv)


“The Youth Spirit” is presented as a fashion film for the March/April 2010 issue of 160G magazine, with a title and credits that call out director Jamie Luca and model Pavel Pisotski . Set to The xx’s atmospheric 2009 instrumental “Intro” , the short follows Pisotski through moody urban and studio settings while he models an eclectic mix of labels ranging from avant‑garde names like Daniel Palillo, Romain Kremer and Rick Owens to mass‑market staples such as H&M and Topman. The music, taken from The xx’s debut album “xx,” builds slowly and releases tension , mirroring the film’s contemplative pacing. While this blend of high fashion and streetwear underscores the theme of rebellious youth, the scattershot wardrobe risks diluting the film’s identity and the reliance on a well‑known track could make the piece feel dated. Choosing a less ubiquitous soundtrack and curating a more cohesive selection of designers would strengthen the narrative and make the piece stand out. As it stands, the film serves as both a lookbook and an art piece, but it leans heavily on trend cues rather than offering a distinct point of view.

Exit mobile version