315 OXFORD STREET – LONDON – PROMO TEASER

thanks Patrick and Arek !!

Pull & Bear’s 315 Oxford Street teaser positions the brand’s new UK flagship store as a destination for style-savvy young shoppers. Creative director Liam Gleeson (Hidden Agency) teamed with director Lauren Mary Davis to produce a short film shot on London streets in the run‑up to the store’s launch. Models Josh Beech, Karen Overton and Luke Worrall are seen weaving through urban backdrops, hinting at the energy the brand wants to bring to Oxford Street. The teaser invites viewers to the September 16, 2009 launch party celebrating the new store . The film’s visuals are matched with the atmospheric track “Duck, Hush and Be Still” by Veto, reinforcing the cool, underground feel . Promonews later noted that the promo marked the flagship launch and highlighted Veto’s sound as a key element of its fashion-forward tone 

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