Resume

Work & Experience

Yrs' Retail Exp.

Yrs' Design Exp.

Projects Complete

Donald Duck Mugs

photo of zachary a martz
Design

Digital & Marketing

DEgree

Code

Front-End / Back-End

Self-Taught

Leadership

Team Building

mentor

Highlights

Design, Code, Leadership

I am a leader, programmer, designer, marketer, tester, creator, communicator.

– A dynamic leader who builds teams through thoughtful processes and feedback

– An exceptional communicator and relationship builder, excelling in progressive roles requiring strategic planning, client/vendor management, technical aptitude and design-forward thinking.

– Great understanding of product design, project management, e-commerce, digital design, analytics and marketing.

If you are skeptical, schedule a meeting and I will demonstrate my skill. 

“Zachary is one of the most innovative and intelligent people I’ve ever worked with. He is uniquely intuitive about how to generate revenue with limited resources. He is a pleasure to work with and has inspired me to find opportunity where I thought there was none.”

– Tanya Johnson

Resumé

Curriculum vitae (CV)

Eileen Fisher

Director, Enterprise Project Management (PMO)

Current
Responsibilities:
  • Manage consecutive multi-million dollar projects across the Direct to Consumer landscape
  • Establish and maintain best practices for project management
  • Engage in a people centric approach to change management and training
  • Run key stakeholder meetings and report to C-suite on large initiative plans
  • Track multi-year and multi-phase budgets for multiple projects
  • Provide additional strategy in process improvement and organizational design
  • Consulted in all new vendor and new product development for DTC
  • Collaborate and Maintain Corporate 3yr and yearly roadmap
Achievements:
  • Built the project management office for Eileen Fisher Enterprise business
  • Broke down information silos and created a collaborative team structure
  • Launched a shared services model for BAs, PMs and QA members
  • Launched over 40 projects in 3 years on time, under budget, with minimal scope creep
  • Revolutionized digital ecosystem to provide transparency and success across the DTC network
  • Initiated and Implemented 5 large collaboration tools (Jira, Confluence, SmartSheets, Lucid Chart, Chat)

Director, DTC Project Management

Jul 2018- Jun 2020

Defined project management process that set the gold standard for the organization

Sr. Digital Project Manager

Sept 2017 – July 2018

Develop Project Management Team within the digital realm of the Eileen Fisher business with the focus on larger, multimillion dollar programs.

Club Monaco / Ralph Lauren

Project Manager, Digital Products and Enhancements

Mar 2015 – Sep 2017
Responsibilities:
  • Subject Matter Expert: SEO, SEM, Tag Management, Product Feeds, A/B testing, Personalization, Technical Optimization
  • Project Manager, Marketing Operations
  • Analytics Integrations and Additions (Adobe Omniture & Google Analytics)
  • New Vendor Risk Assessment & Security Efforts (Jira) ++
  • SEM Product/Inventory Feeds
Achievements:
  • Implemented analytical design methodology for optimizing site and customer experience
  • A/B Testing and one-to-one engagement methodology (Monetate Owner)
  • Installed tag management system in house, ultimately saving the department and development cost of $145k/annually ++
  • Developed Security Review & Data Standard for 3rd Party Integrations and Tagging.++
  • SEM Optimization cutting down paid spend by $60k annually with no loss in traffic. ++
  • SEO Organic Growth increase of 30%/yoy with optimizations and keyword strategy plan. ++
  • Auto Image assign, saving coordinators a total of 100 labor days annually
  • Implementation of Feed Managements resulting in 30% increase in PLA & Affiliate Revenue as well as additional data sales revenue
  • A/B and personalization efforts bringing an additional x/$ annually
    ++ = Set Standard for Ralph Lauren & other RL Brands

Other Work

Freelance Creative Director Peppercom

Jan 2015- Mar 2015
Key Achievements:
  • Help to launch projects that are above client’s expectations
  • Bring new business through innovative client experience and deliverables
Responsibilities:
  • Create engaging print & digital designs
  • Designed new digital projects with a focus on responsiveness and style consistency
  • Suggest functionality & user improvements
  • Create multiple finished iterations quickly
  • Front-End development with Twitter-Bootstrap and Other Responsive Framework

Freelance Creative Director
Grey Healthcare Group

Sept 2014 – Jan 2015
Key Achievements:
  • Developed digital branding strategy and adaptable digital guidelines
  • Developed a reputation to deliver timely and creative design solutions
  • Consulted on best practices on all things digital
Responsibilities:
  • Adapted designs to fit tablet and mobile formats
  • Designed new digital projects with a focus on responsiveness and style consistency
  • Expand on and finish design concepts mid-way or on the final leg of production.
  • Suggest functionality & user improvements
  • Create multiple-finished iterations quickly

The Wallstreet Journal

Product Manager

Oct 2012 – Jun 2014
Key Achievemens:
  • Managed and led research initiative for luxury e-commerce within publication
  • Planned, designed, and implemented a new e-commerce business (slated for $1.5M in second year) from scratch
  • Established testing and optimization strategies to improve email KPIs plus implement new email initiatives
  • Played a pivotal role in shaping Shoppable (72Lux) API and display offers
Responsibilities:
  • Research emerging industry trends and strategize new opportunities to sign on luxury partners and Brands
  • Develop internal creative briefs and design specs matching initiatives throughout the year
  • Conceptualize and lead larger marketing campaigns up through execution
  • Documentation and communication of project status to teams on a regular basis to ensure all teams are aware
    of next steps and project milestones
  • Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process
  • Initiated Omniture reporting and scheduled distributional of metrics

Other Work

eCommerce & Digital Brand Manager
Bijoux International Inc.

Jan 2015- Mar 2015
Included Brands:
  • Eastsport Backpacks
  • BJX
  • Bodhi Handbags
  • Fuel
Key Achievements:
  • Developed sales strategy resulting in an increased conversion and revenue by 120%
  • Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart
  • Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5 months
Responsibilities:
  • Collaborated with merchandising and creative directors to implement cohesive brand image
  • Spearheaded development of web exclusive product lines
  • Lead social media and marketing – development and execution
  • Strategized website release of 2500 sku product lines, including descriptions, inventory, images, & taxonomy
  • Optimize online workflow of order fulfillment and shipping practices

E-Commerce and Creative Director
Cockpit USA

July 2010 – Dec 2011
Key Achievements:
  • Revitalization of failing e-commerce site, including back-end and front-end architecture/design
  • Increased conversion and revenue by 50%
  • Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce
  • Developed focus in creating a distinction between sub-product lines and core brand
Responsibilities:
  • Developed branding guideline package for salesmen and business partners to use as a unified brand image
  • Developed cohesive image for seasonal collections and merchandise
  • Developed and led social media and marketing plans
  • Implemented standards for printed and digital product and mechanized images
  • Encouraged branding standards to be present in all company representation.
  • Full identity support from product production to printed work to online facade

recommendations

What they say

“Zachary has been an absolute pleasure to work with, and I commend his inquisitive personality that constantly searches for perfection; doing so while wearing 100 different hats at the same time”

– Jason Steinberg

“Zach is a one-man army. While working together at the Wall Street Journal, I recall watching him independently design, develop, and manage projects that would have taken other teams months to launch.”

– Luke Miller

“One of the finest designers with intimate knowledge of UX for all platforms, Zachary is an incredible asset to any company. The best part of working with Zach is that he always finds a way to execute digital projects both creatively and efficiently, without compromise. This, combined with his ability to carefully assess every situation, makes him one of the most detail-oriented and trustworthy designers I’ve had the pleasure to work with.”

– Leia Sopata

“I worked with Zach at Peppercomm over the course of a few months, and he was an invaluable asset for us. He is very knowledgeable in all things UX, design and development; super organized and an all around professional. Although I tried my hardest to keep him on board, bigger things were calling. I’d recommend him anytime and hope to work with him again in the future.”

– Craig Dziura

“Zach has been a true pleasure to work with and is really amazing at what he does! Zach’s attention to detail and organization have helped projects move along smoothly and ensure all details were considered before launching. Zach has a rare combination of marketing expertise and technical abilities, which have not only helped him generate new ideas but help execute on more complex projects.”

– Karen Record

I know Zach from my time working with him as an external consultanting lead at Eileen Fisher. Zach’s functional knowledge of digital /eCommerce systems and the relationships of those systems and data make him an invaluable resource. He is a passionate leader who consistently advocates for customer service and improved user experience. He also works hard to achieve program and portfolio objectives and ensure alignment with global startegic targets. I value Zach’s knowledge and experience and would appreciate the opportunity to partner with him in the future.

– lary powers

Contact 

Get In Touch

Please feel free to reach out! I am open to discuss collaborations, speaking engagements, work with Google Marketing Technology, training sessions for project management, and more...

ENTREPRENEUR, NYC

Zachary A. Martz

Creator