Fall in Love Preview – The Shops at WSJ Valentine’s Day
Marketing Campaign for The Shops at WSJ Valentine’s Day Focus This is a good example of how degradation happens at a large company with split teams in creating large efforts. However it is also a good example of how several unifying elements can compensate for said degradation. 1: Instagram / Social – Inspirational Preview (my concept) 2: Co-Branded Email Blast – Multi Property […]

Jan 13, 2014

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Marketing Campaign for The Shops at WSJ Valentine’s Day Focus

This is a good example of how degradation happens at a large company with split teams in creating large efforts. However it is also a good example of how several unifying elements can compensate for said degradation.
1: Instagram / Social – Inspirational Preview (my concept)
2: Co-Branded Email Blast – Multi Property (outside agency)
3: Email Blast for The Shops at WSJ Valentine’s Day – Core Marketing (internal designer one – email)
4: 1/4 Page Print Ad – Print Standard (internal designer two – print)

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| http://bt.zamartz.com/1cWNTtD

| Read Insta-comments -> http://bt.zamartz.com/1lW2rhU

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Zachary A. Martz

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