I went to visit the Eileen Fisher store at King of Prussia for Pride Month. You can see the celebratory Pride message up on their in-store screen. Every Eileen Fisher location has one of these screens that they broadcast a certain campaign or special messaging onto. In fact, the entire mall had select stores that featured Pride in its windows, or through a specialized product, or by asking for a donation at checkout.
There is has been some controversy about corporatizing Pride; a conflict about using it as a marketing ploy more so than actually supporting the community. But a number of stores in the mall actually did and do on a regular basis support the community outside of just adding a rainbow to their logo for the season.