Author: Zachary A. Martz

About me, Zachary A. Martz, and my life of phantom influence…. I know this a bit disappointing but I haven’t gotten to this page yet.

SyFy Re-Identity

SyFy Re-Identity

Proud Creative won a four-way creative pitch in October last year; being appointed lead agency for a full rebrand. The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.

The channel approached Proud with the name change already a large part of their strategic thinking. Syfy – unlike the generic entertainment category “sci-fi”- establishes a uniquely ownable trademark that is portable across all nonlinear digital platforms and beyond; from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, including Syfy Games, Syfy Films and Syfy Kids.

 Personally I love the redesign – its more current and somewhat modern for a futuristic channel. Found this a while ago and just didn’t have the time to post…

via(Proud Creative)

:: Photoshop Magnet Kit

These family portraits look ‘shopped

It’s gotten so bad lately that you can look at a magazine cover and immediately say, “airbrushed, lightened, clone-patched…” It seems everybody in print is digitally manipulating their photographs that nobody looks human anymore. Skin is too perfectly smooth, teeth too white, eyes too big, thighs too small, and other parts… enhanced…

via(ThinkGeek)

THANKS ALEX for finding this!

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