Proud Creative won a four-way creative pitch in October last year; being appointed lead agency for a full rebrand. The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.
The channel approached Proud with the name change already a large part of their strategic thinking. Syfy – unlike the generic entertainment category “sci-fi”- establishes a uniquely ownable trademark that is portable across all nonlinear digital platforms and beyond; from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, including Syfy Games, Syfy Films and Syfy Kids.
Personally I love the redesign – its more current and somewhat modern for a futuristic channel. Found this a while ago and just didn’t have the time to post…