Project
Grey Healthcare Group GHG Website
A full redesign concept for the Grey Healthcare Group website — reimagining corporate healthcare agency branding, user experience and responsive web design to support data-driven storytelling and elevate the digital identity of a top-tier medical communications agency.
Asset Pack
GHG Original colored hompage
The original concept of the home page included a more colorful header and aspects of a gradian “blob” that referenced viruses or cells. Each color would focus on a specific article category.
Digital
GHG live website desgin style
With any sort of design, the iteration process is quite intensive. Through out the life cycle of a project design rounds touch multiple stakeholders, designers, producers, and programmers.Very rarely does the first design round make the final cut and when the public/live work arrives it can look vastly different from the original ideation. My revision of the Grey Health Group site borrowed from a previous round and ended up being a bit more light hearted. Final website is still pretty nice but has taken on a darker, more conservative, and corporate health look.
History
Design system and mobile layout
The entire website was layout out both desktop and mobile for the team to review the flow. A design system of colors, logos, and text treatment was created so production of new content could be expedited.