DIESEL

DIESEL

SEX SELLS

Sex sells, and Diesel are using it to show us their new denim campaign. The alchemy of fire and water inspires the spring summer 2010 washes and treatments for both men and women. Fire denim recalls the distressed and burned jeans worn by fire fighters, using specialized techniques…

Article = ViewonFashion Magazine: DIESEL – Sex Sells

Photos =YVY MAG – PHOTOGRAPHY MALE MODELS FASHION EDITORIALS

Diesel CULTivate Celebrates Hong Kong Creativity

Dubbed as “a celebration of creativity”, Diesel CULTivate launched last night with an opening cocktail at the Diesel Planet Store in Central, Hong Kong. The basement of the store was transformed into an outdoor hawker-booth and local-café setting. Dedicated detail was paid to recreate the traditional “Hong Kong style” environment: Beer was served with curry fishballs, aged street vendors gave out jasmine flowers and handmade model-clay sculptures, and a traditional Chinese calligrapher painted fortune notes. On display was interesting representations of the traditional Hong Kong hawker booth by artists: Hitotzuki – Kami + Sasu (Tokyo), Lady Aiko (New York), Bomin Kim (Seoul), Black Panda (New York/Denver), Gwen Yip (Hong Kong), Anton Lopez (Hong Kong), University of Hong Kong Faculty of Architecture/Control Shift (Hong Kong), Lo Koon-Chiu (Hong Kong) and, of course, Suitman (New York/Tokyo/Hong Kong).

via (Hypebeast)

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