identity Archives

Almo Office

Almo, a leading office supplies company based in the UK, selected us to re-imagine their corporate identity by creating a new logo, stationery, packaging, and product catalogues.

By abstracting the company’s initials, A and O, into a triangle and circle we created a recurring motif that reinforces brand recognition;so the products become a background of the visual identity. The green and black colour scheme was chosen to reflect the company’s carbon-neutral credentials, underlined by the use of recycled paper throughout all applications.
www.almooffice.co.uk

SyFy Re-Identity

Proud Creative won a four-way creative pitch in October last year; being appointed lead agency for a full rebrand. The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.

The channel approached Proud with the name change already a large part of their strategic thinking. Syfy – unlike the generic entertainment category “sci-fi”- establishes a uniquely ownable trademark that is portable across all nonlinear digital platforms and beyond; from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, including Syfy Games, Syfy Films and Syfy Kids.

Personally I love the redesign – its more current and somewhat modern for a futuristic channel. Found this a while ago and just didn’t have the time to post…

via(Proud Creative)