Beluga Kisses
Scientist takes off clothes to go swimming with belugas. In the wild they will not interact with people wearing clothes.
Beluga Kisses
science
MIT Unveils Solar Power System That Doesn’t Need Sunlight
the tools of men
the tools of men
MARS Turbine
MARS Turbine
This is why I can still believe in the future.
Wind energy in itself isn’t a novel concept, but the MARS Turbine (Maggen Air Rotor System) puts a new spin on conventional wind turbines with its Goodyear Blimp otherworldliness and innovative operating system.
Designer Fred Ferguson created MARS as an energy source in remote areas—like scientific expeditions to the Arctic—that need consistent power but lack resources to build a 200-foot tall wind turbine. Essentially a blimp covered in fins, Ferguson’s turbine flies 1,000 feet high, connecting to the ground with a tether that doubles as an energy conductor.
via(Cool Hunting)
SyFy Re-Identity
SyFy Re-Identity
Proud Creative won a four-way creative pitch in October last year; being appointed lead agency for a full rebrand. The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.
The channel approached Proud with the name change already a large part of their strategic thinking. Syfy – unlike the generic entertainment category “sci-fi”- establishes a uniquely ownable trademark that is portable across all nonlinear digital platforms and beyond; from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, including Syfy Games, Syfy Films and Syfy Kids.
Personally I love the redesign – its more current and somewhat modern for a futuristic channel. Found this a while ago and just didn’t have the time to post…
via(Proud Creative)